Ben Kneen

Ben Kneen is a veteran AdTech entrepreneur best known for building companies that tackle systemic inefficiencies in digital advertising — from audience targeting to supply chain integrity. As CEO and Co-founder of Sincera, he leads a platform that provides metadata and transparency tooling to help buyers and sellers navigate the programmatic supply chain with greater confidence, addressing persistent issues of ad fraud, made-for-advertising (MFA) sites, and supply path opacity that cost the industry billions annually. Before founding Sincera, Kneen served as CEO of Dstillery (formerly Media6Degrees), one of the early pioneers of data-driven audience targeting in programmatic advertising. Under his leadership, Dstillery evolved from a behavioral targeting company into a sophisticated custom AI modeling platform, helping brands build proprietary audience segments using machine learning. His tenure at Dstillery gave him deep operational experience scaling AdTech businesses and navigating the industry's rapid shifts around privacy, identity, and programmatic infrastructure. With over two decades in the industry, Kneen has become a respected voice on supply path optimization, ad quality standards, and the structural reforms needed in programmatic ecosystems. He is frequently cited in industry discussions around transparency and accountability, and his work at Sincera reflects a broader mission to bring data-driven rigor to the often opaque world of digital media supply chains.

• Co-founded Sincera, a supply chain intelligence platform addressing transparency and fraud in programmatic advertising
• Led Dstillery as CEO through its evolution from Media6Degrees into a custom AI audience modeling platform
• Helped pioneer data-driven audience targeting methodologies in early programmatic advertising