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Ben Kneen

Operator

Ben Kneen is an ad operations and ad-tech product specialist who writes the Ad Ops Insider blog. He has worked in digital advertising since 2004, starting on the publisher side at Atlas, and spent his early career in ad operations roles. He joined Yieldex as director of client success in April 2014, was a senior director of product management at Xandr by 2021, and was a principal product manager at Microsoft Advertising in 2024.

Last updated Oct 6, 2026 by the ATDb Editorial Team

Role
Principal Product Manager (as of 2024)
Company
Microsoft Advertising
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Ben Kneen is an ad operations and ad-tech product specialist who writes the Ad Ops Insider blog. He has worked in digital advertising since 2004, starting on the publisher side at Atlas, and spent his early career in ad operations roles. He joined Yieldex as director of client success in April 2014, was a senior director of product management at Xandr by 2021, and was a principal product manager at Microsoft Advertising in 2024.

Expertise & education

Expertise

Supply Chain TransparencyAd Fraud DetectionProgrammatic AdvertisingSupply Path OptimizationAudience TargetingCustom AI ModelingData-Driven MarketingMade-for-Advertising (MFA) Detection

Speaking topics

Supply chain transparency in programmatic advertisingAd fraud and made-for-advertising site detectionSupply path optimizationAI and machine learning in audience targetingThe future of programmatic media quality

Recognition

Notable achievements

  • Co-founded Sincera, a supply chain intelligence platform addressing transparency and fraud in programmatic advertising
  • Led Dstillery as CEO through its evolution from Media6Degrees into a custom AI audience modeling platform
  • Helped pioneer data-driven audience targeting methodologies in early programmatic advertising