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Aude Boscher

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Aude Boscher is one of France's most prominent programmatic advertising executives, leading trading desk operations, technology partnerships, and programmatic strategy for Publicis Media across the French market. She has established herself as a key voice in the French AdTech ecosystem, particularly on issues of data privacy, GDPR compliance, and the industry's transition away from third-party cookies toward sustainable identity solutions. Throughout her career, Boscher has been instrumental in navigating the complex regulatory and technological shifts that have defined European digital advertising in recent years. Her work spans the full programmatic stack — from DSP and SSP partnerships to audience strategy and clean room adoption — giving her a uniquely operational perspective on the challenges facing both buy-side and sell-side stakeholders in a post-cookie environment. She is a regular presence at major industry events including Dmexco and IAB France forums, where she contributes to shaping industry standards and best practices for programmatic buying in a privacy-first era. Her dual focus on operational excellence and thought leadership makes her a distinctive figure in the French and broader European AdTech community.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
Managing Director, Programmatic
Company
Publicis Media France
Based
Paris, France
Connections
1
Years in industry
15 years

Bio

Aude Boscher is one of France's most prominent programmatic advertising executives, leading trading desk operations, technology partnerships, and programmatic strategy for Publicis Media across the French market. She has established herself as a key voice in the French AdTech ecosystem, particularly on issues of data privacy, GDPR compliance, and the industry's transition away from third-party cookies toward sustainable identity solutions. Throughout her career, Boscher has been instrumental in navigating the complex regulatory and technological shifts that have defined European digital advertising in recent years. Her work spans the full programmatic stack — from DSP and SSP partnerships to audience strategy and clean room adoption — giving her a uniquely operational perspective on the challenges facing both buy-side and sell-side stakeholders in a post-cookie environment. She is a regular presence at major industry events including Dmexco and IAB France forums, where she contributes to shaping industry standards and best practices for programmatic buying in a privacy-first era. Her dual focus on operational excellence and thought leadership makes her a distinctive figure in the French and broader European AdTech community.

Career

Advisory roles

IAB France

Expertise & education

Expertise

Programmatic AdvertisingTrading Desk OperationsGDPR ComplianceCookie AlternativesIdentity ResolutionData PrivacyTechnology PartnershipsAudience Strategy

Speaking topics

GDPR and privacy-first programmatic advertisingCookie alternatives and identity solutionsThe future of the open webProgrammatic trading strategy in EuropeAdTech ecosystem evolution

Recognition

Notable achievements

  • Led programmatic strategy and trading desk operations for one of France's largest media agency groups
  • Recognized as a prominent industry voice on GDPR implementation and cookie deprecation in the French market
  • Regular speaker at Dmexco and IAB France on the future of the open web and privacy-first advertising
Connection details