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Aruna Paramasivam
VP, Data & Identity Solutions at Magnite
Identity and data leads at major SSPs are highly influential but rarely profiled; this role represents a critical technical and strategic function in the evolving programmatic landscape.
Last updated Jun 13, 2026 by the ATDb Editorial Team
Bio
Aruna Paramasivam oversees data and identity product strategy at Magnite, the largest independent sell-side advertising platform, focusing on cookieless identity solutions and publisher data activation. She works on integrating identity frameworks including UID2 and publisher-provided identifiers into the SSP stack. Her work is central to how sell-side platforms adapt to the post-cookie environment.
Expertise
Identity ResolutionCookieless AdvertisingSell-Side Data Strategy