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Angelina Eng

VP of Measurement and Addressability at IAB (Interactive Advertising Bureau)

Advancing industry standards in measurement and addressability at IAB

Standards SetterLinkedInNew York, New York, United States25+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Angelina Eng serves as VP of Measurement and Addressability at IAB (Interactive Advertising Bureau), where she works at the intersection of policy, technology, and industry practice to develop standards around measurement, identity resolution, and addressability in a privacy-first era. Before joining IAB, she held senior programmatic and AdTech leadership roles at both Omnicom Media Group and Publicis Groupe, bringing deep agency-side expertise to her work convening brands, publishers, and platforms around shared solutions. Her ability to translate technical complexity into actionable frameworks has made her a trusted voice for an industry navigating signal loss and evolving privacy regulations.

Previous Roles

Senior Programmatic & AdTech Leader

Publicis Groupe

Senior Programmatic & AdTech Leader

Omnicom Media Group

Expertise
Identity ResolutionMeasurement & AttributionAddressabilityProgrammatic AdvertisingPrivacy-Preserving AdvertisingData Clean RoomsPost-Cookie SolutionsIndustry Standards Development
Notable Achievements
  • Led IAB's industry-wide initiatives on measurement standards and addressability frameworks in the post-third-party-cookie era
  • Instrumental in developing and advancing IAB's Multi-State Privacy Agreement (MSPA) adoption across the ecosystem
  • Helped shape IAB guidance on seller-defined audiences and clean room interoperability standards
  • Built programmatic and AdTech capabilities at major agency holding companies serving Fortune 500 advertisers
Awards
AdExchanger Programmatic Power PlayersAdMonsters Operations Insider
Speaking Topics
Post-Cookie Identity and AddressabilityPrivacy-Preserving MeasurementData Clean Rooms and InteroperabilityProgrammatic Advertising StandardsConsumer Privacy and Ad Effectiveness BalanceAttribution in a Signal-Loss Environment
Publications
  • IAB guidance documents and white papers on measurement, addressability, and privacy-preserving advertising
Connections