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Angelina Eng

Standards Setter

Angelina Eng is VP of Measurement and Addressability at the Interactive Advertising Bureau (IAB), where she leads industry-wide initiatives on measurement standards and addressability frameworks for the post-third-party-cookie era. She has been instrumental in advancing IAB's Multi-State Privacy Agreement (MSPA) adoption and shaping guidance on seller-defined audiences and clean room interoperability standards. Previously, she built programmatic and AdTech capabilities at Publicis Groupe, serving Fortune 500 advertisers.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
VP of Measurement and Addressability
Company
IAB (Interactive Advertising Bureau)
Based
New York, New York, United States
Connections
2
Years in industry
25 years

Bio

Angelina Eng is VP of Measurement and Addressability at the Interactive Advertising Bureau (IAB), where she leads industry-wide initiatives on measurement standards and addressability frameworks for the post-third-party-cookie era. She has been instrumental in advancing IAB's Multi-State Privacy Agreement (MSPA) adoption and shaping guidance on seller-defined audiences and clean room interoperability standards. Previously, she built programmatic and AdTech capabilities at Publicis Groupe, serving Fortune 500 advertisers.

Career

  • Senior Programmatic & AdTech Leader

    Publicis Groupe

Expertise & education

Expertise

Identity ResolutionMeasurement & AttributionAddressabilityProgrammatic AdvertisingPrivacy-Preserving AdvertisingData Clean RoomsPost-Cookie SolutionsIndustry Standards Development

Speaking topics

Post-Cookie Identity and AddressabilityPrivacy-Preserving MeasurementData Clean Rooms and InteroperabilityProgrammatic Advertising StandardsConsumer Privacy and Ad Effectiveness BalanceAttribution in a Signal-Loss Environment

Recognition

Notable achievements

  • Led IAB's industry-wide initiatives on measurement standards and addressability frameworks in the post-third-party-cookie era
  • Instrumental in developing and advancing IAB's Multi-State Privacy Agreement (MSPA) adoption across the ecosystem
  • Helped shape IAB guidance on seller-defined audiences and clean room interoperability standards
  • Built programmatic and AdTech capabilities at major agency holding companies serving Fortune 500 advertisers

Awards

AdExchanger Programmatic Power PlayersAdMonsters Operations Insider

Publications

  • IAB guidance documents and white papers on measurement, addressability, and privacy-preserving advertising
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