VP of Measurement and Addressability at IAB (Interactive Advertising Bureau)
Eng is known for leading IAB's measurement and addressability agenda, helping the advertising industry develop privacy-preserving identity and attribution standards as third-party cookies phase out.
Last updated Feb 27, 2026 by AI Enrichment
Angelina Eng is one of the most recognized voices in advertising technology when it comes to measurement, addressability, and the industry's complex transition away from third-party cookies. As VP of Measurement and Addressability at the IAB, she sits at the intersection of policy, technology, and industry practice — convening brands, agencies, publishers, and platforms to forge workable standards in an era of rapidly shifting privacy regulations and browser-level signal loss. Her ability to translate technical complexity into actionable frameworks has made her a go-to resource for the broader ecosystem navigating identity resolution and attribution challenges. Before joining IAB, Eng built deep operational expertise at major agency holding companies including Publicis and Omnicom, where she led programmatic strategy, data partnerships, and AdTech stack development. This hands-on agency background gives her a practitioner's credibility that distinguishes her from purely policy-focused standards bodies — she understands the buy-side pressures and real-world implementation challenges that shape how standards get adopted in market. Eng is a prolific industry speaker and contributor, regularly appearing at events such as IAB Annual Leadership Meeting, Advertising Week, and Programmatic I/O. She has been instrumental in advancing IAB initiatives around the Multi-State Privacy Agreement (MSPA), seller-defined audiences, and clean room interoperability, helping the industry move from theoretical privacy frameworks to practical, scalable solutions.
Publicis Groupe
Omnicom Media Group