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Andris Merkulovs

Operator

Andris Merkulovs is the co-founder and CEO of Monetizr, a platform that enables brands to reach and engage gaming audiences through in-game rewards, missions, and branded experiences. Monetizr operates at the intersection of gaming and advertising, offering marketers a way to integrate non-intrusive, reward-based campaigns into games, connecting brands with a highly engaged player base. Under Merkulovs' leadership, Monetizr has positioned itself as a specialist in gaming monetization and brand engagement within the rapidly growing in-game advertising sector. The company has worked with brands and game developers to create performance-driven campaigns that leverage the unique attention and engagement dynamics of gaming environments. Merkulovs has been an active voice in discussions around the future of gaming as an advertising channel, participating in industry conversations about how brands can authentically connect with gaming communities without disrupting player experience.

Last updated Oct 24, 2026 by ATDb automated enrichment

Role
Co-founder and CEO
Company
Monetizr
Based
Riga, Latvia

AI-drafted from public sources1 source cited

Years in industry
8 years

Bio

Andris Merkulovs is the co-founder and CEO of Monetizr, a platform that enables brands to reach and engage gaming audiences through in-game rewards, missions, and branded experiences. Monetizr operates at the intersection of gaming and advertising, offering marketers a way to integrate non-intrusive, reward-based campaigns into games, connecting brands with a highly engaged player base. Under Merkulovs' leadership, Monetizr has positioned itself as a specialist in gaming monetization and brand engagement within the rapidly growing in-game advertising sector. The company has worked with brands and game developers to create performance-driven campaigns that leverage the unique attention and engagement dynamics of gaming environments. Merkulovs has been an active voice in discussions around the future of gaming as an advertising channel, participating in industry conversations about how brands can authentically connect with gaming communities without disrupting player experience.

Expertise & education

Expertise

In-Game AdvertisingGaming MonetizationBranded RewardsPlayer EngagementBrand PartnershipsGaming MarketingAd Tech

Speaking topics

In-game advertising and brand engagementGaming as a marketing channelReward-based monetization in gamingThe future of advertising in gaming

Recognition

Notable achievements

  • Co-founded Monetizr, a gaming rewards and in-game advertising platform connecting brands with gaming audiences
  • Grew Monetizr to work with global brands seeking to reach gaming communities through non-intrusive reward-based campaigns