Andria Vidler

Andria Vidler is a prominent figure in the UK advertising and media landscape, currently serving as CEO of the Advertising Association, the trade body that represents the interests of advertisers, agencies, and media owners across the UK. In this role, she is a leading voice on issues including advertising's social and economic value, responsible advertising practices, and the industry's relationship with government and regulators. She has been instrumental in driving initiatives around public trust in advertising and the industry's broader contribution to the UK economy. Prior to joining the Advertising Association, Vidler held senior executive roles in media and entertainment, most notably as CEO of Centaur Media and earlier as CEO of EMI Music UK & Ireland. Her background spans commercial media, music, and publishing, giving her a broad perspective on how content, audiences, and advertising intersect. This cross-sector experience has made her a credible and respected voice in discussions about the future of media and advertising ecosystems. Vidler is known for her advocacy work on behalf of the advertising industry, engaging with policymakers, regulators, and international bodies to shape a sustainable and ethical advertising environment. She regularly speaks at major industry events and contributes to debates on topics such as advertising effectiveness, brand safety, and the evolving digital media landscape.

Last updated Jul 22, 2026 by ATDb automated enrichment