Andrew Rebhun

Andrew Rebhun is a senior digital marketing executive at Panera Bread, where he leads the brand's digital strategy, customer engagement, and loyalty initiatives. He has been instrumental in advancing Panera's MyPanera loyalty program, one of the largest restaurant loyalty programs in the United States, leveraging first-party data to personalize customer experiences and drive measurable business outcomes. His work sits at the intersection of digital marketing, CRM, and AdTech, making him a notable figure in how QSR and fast-casual brands are rethinking their relationship with customer data in a privacy-first era. Rebhun's career has been focused on building data-driven marketing capabilities within consumer-facing brands, with a particular emphasis on loyalty ecosystems, digital media, and personalization at scale. At Panera, he has championed the use of owned data assets to reduce reliance on third-party cookies and build direct relationships with consumers — a strategy increasingly relevant as the industry navigates identity resolution challenges. His approach reflects a broader trend of brands investing in first-party data infrastructure as a competitive moat. As a practitioner-operator, Rebhun is recognized for translating complex digital marketing and AdTech concepts into tangible business results for a major consumer brand. He has spoken publicly about loyalty, personalization, and the evolving digital landscape for restaurant brands, contributing to industry conversations around how large-scale loyalty programs can serve as both a marketing and data asset.

Last updated Sep 27, 2026 by the ATDb Editorial Team