Andrew Layman

Andrew Layman is a seasoned advertising technology professional known for his work at NOVUS, a media planning and buying agency with a long history in print and digital media. He has been instrumental in helping the agency evolve its programmatic capabilities and data-driven targeting solutions, bridging traditional media expertise with modern AdTech infrastructure to serve clients across diverse verticals. Throughout his career, Layman has focused on the intersection of audience data, programmatic buying, and media strategy. His work at NOVUS has involved developing scalable programmatic frameworks and integrating data partnerships that allow for more precise audience targeting and campaign measurement. He has contributed to the agency's positioning as a technically sophisticated partner for advertisers navigating an increasingly complex media landscape. Layman represents a generation of AdTech operators who have grown alongside the programmatic ecosystem, adapting to shifts in identity resolution, privacy regulation, and the evolving role of data in media buying. His tenure at NOVUS reflects a commitment to operationalizing emerging technologies within an agency context, translating platform capabilities into measurable client outcomes.

Last updated Jun 24, 2026 by ATDb automated enrichment