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Andrew Kraft

Operator

Andrew Kraft is a seasoned AdTech and media operator whose career has spanned AppNexus and Xandr, where he built foundational programmatic expertise, through executive roles at Maven — serving as both CRO and COO — and The Arena Group, where he served as President and COO. He now operates as a fractional C-suite operator and advisor, and serves as a Board Director at Collective Audience, appointed in January 2025. Kraft has held senior leadership across the full arc of digital advertising and media, from programmatic infrastructure to scaled content platforms.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Board Director (also fractional operator & advisor)
Company
Collective Audience
Based
New York, New York, United States
Boards
1
Connections
1
Years in industry
15 years

Bio

Andrew Kraft is a seasoned AdTech and media operator whose career has spanned AppNexus and Xandr, where he built foundational programmatic expertise, through executive roles at Maven — serving as both CRO and COO — and The Arena Group, where he served as President and COO. He now operates as a fractional C-suite operator and advisor, and serves as a Board Director at Collective Audience, appointed in January 2025. Kraft has held senior leadership across the full arc of digital advertising and media, from programmatic infrastructure to scaled content platforms.

Career

  • President & COO

    The Arena Group

  • CRO, then COO

    Maven · 2018–2020

  • Executive

    AppNexus / Xandr

Board memberships

Collective Audience

Expertise & education

Expertise

Programmatic Ad InfrastructureAd Exchange and SSP/DSP OperationsRevenue OperationsDigital Publishing P&L TurnaroundsMedia Company RestructuringMonetization StrategyFractional Executive Leadership

Speaking topics

Building and scaling programmatic ad infrastructureRevenue operations in digital mediaTurning around digital publishing businessesThe evolving role of fractional operators in AdTech

Recognition

Notable achievements

  • Served as President & COO of The Arena Group, leading an operational turnaround of the digital media and publishing business.
  • Held dual executive roles at Maven as Chief Revenue Officer and subsequently Chief Operating Officer, overseeing revenue strategy and business operations.
  • Built foundational programmatic and digital advertising expertise across AppNexus and Xandr, contributing to the growth of enterprise ad technology solutions.
  • Joined the board of directors of Collective Audience in January 2025, applying deep AdTech and operational experience in a governance and advisory capacity.
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