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Andrea Kwiatek

Operator

Andrea Kwiatek is a programmatic advertising and partnerships professional at Goodway Group, an independent, data-driven digital advertising agency. She has built her reputation around connecting media strategy with technology partnerships, helping brands navigate the increasingly complex programmatic ecosystem. Her work at Goodway Group spans vendor relationships, platform strategy, and client-facing programmatic execution. Kwiatek has been part of Goodway Group's growth during a pivotal era for independent agencies competing against holding company giants, contributing to the agency's positioning as a trusted programmatic partner. Her role involves working across DSPs, data partners, and emerging identity solutions to deliver measurable outcomes for clients. While not among the most publicly prominent figures in AdTech media, Kwiatek represents the practitioner class of AdTech professionals whose operational expertise and partnership acumen quietly shape how programmatic advertising is executed at scale for mid-market and enterprise advertisers.

Last updated Aug 25, 2026 by ATDb automated enrichment

Role
Director, Partnerships & Programmatic Strategy
Company
Goodway Group
Based
United States
Years in industry
10 years

Bio

Andrea Kwiatek is a programmatic advertising and partnerships professional at Goodway Group, an independent, data-driven digital advertising agency. She has built her reputation around connecting media strategy with technology partnerships, helping brands navigate the increasingly complex programmatic ecosystem. Her work at Goodway Group spans vendor relationships, platform strategy, and client-facing programmatic execution. Kwiatek has been part of Goodway Group's growth during a pivotal era for independent agencies competing against holding company giants, contributing to the agency's positioning as a trusted programmatic partner. Her role involves working across DSPs, data partners, and emerging identity solutions to deliver measurable outcomes for clients. While not among the most publicly prominent figures in AdTech media, Kwiatek represents the practitioner class of AdTech professionals whose operational expertise and partnership acumen quietly shape how programmatic advertising is executed at scale for mid-market and enterprise advertisers.

Expertise & education

Expertise

Programmatic AdvertisingMedia PartnershipsData-Driven MarketingDSP StrategyDigital Media PlanningIdentity ResolutionAgency-Side AdTech

Speaking topics

Programmatic StrategyData-Driven AdvertisingAgency Partnerships in AdTech

Recognition

Notable achievements

  • Contributed to Goodway Group's programmatic partnership ecosystem development
  • Supported agency growth in independent programmatic buying during a competitive market period