Amy Andrews

Amy Andrews is a seasoned commerce marketing executive known for her work at Mars United Commerce, one of the largest independent commerce agencies in the world. She has built a reputation for helping CPG and retail clients navigate the rapidly evolving retail media landscape, connecting brand strategy with shopper activation across both digital and physical retail environments. Her work sits at the intersection of traditional shopper marketing and modern AdTech, particularly as retail media networks have become a dominant force in the industry. Andrews has spent the bulk of her career in commerce and shopper marketing, working with major consumer brands to develop integrated strategies that span retailer-specific media, in-store activation, and digital commerce. Her tenure at Mars United Commerce has positioned her as a practitioner deeply embedded in the retail media ecosystem, working with platforms and networks that include major retailers' owned media offerings. As retail media has grown into a multi-billion dollar segment of the AdTech industry, professionals like Andrews who bridge traditional trade marketing with programmatic and data-driven commerce have become increasingly influential. She is recognized within the Mars United Commerce organization as a senior leader helping clients adapt to the convergence of shopper marketing and digital advertising.

• Employee

  Mars United Commerce

Roles with a cited source. All linked roles are in the Roles tab.