Amit Kotecha
Chief Strategy Officer at Permutive
Kotecha is known for championing privacy-first publisher data strategies and being one of AdTech's clearest communicators on the post-cookie transition, helping media owners understand how to activate first-party data at scale.
Last updated May 30, 2026 by the ATDb Editorial Team
Amit Kotecha is a prominent strategist and thought leader in the AdTech industry, best known for his work at Permutive where he serves as Chief Strategy Officer. He has established himself as one of the most articulate and influential voices on the transition away from third-party cookies, helping publishers navigate the complex shift toward privacy-preserving data strategies. His work sits at the intersection of publisher monetization, data governance, and the evolving regulatory landscape that is reshaping digital advertising. At Permutive, Kotecha has played a central role in positioning the company as the leading privacy-first data management platform for publishers, working with major media owners to help them build first-party data capabilities that are both compliant and commercially effective. He has been instrumental in shaping industry narratives around the value of publisher audiences and the importance of moving beyond third-party cookie dependency. His strategic thinking has helped publishers reframe their data assets as a competitive advantage in a privacy-first world. Kotecha is a regular presence at major industry conferences including Advertising Week, DMEXCO, and IAB events, where he speaks on cookieless advertising, audience activation, and the future of the open web. He has contributed thought leadership through articles, whitepapers, and media appearances, making him a go-to commentator for publications covering the AdTech space. His career reflects a consistent focus on the publisher side of the ecosystem and the technologies that enable sustainable, privacy-compliant monetization.
VP Marketing
Permutive (2019-2022)
Head of Marketing
Permutive (2018-2019)
- Helped position Permutive as the leading privacy-first DMP for publishers, working with major global media owners including Condé Nast, BuzzFeed, and The Guardian
- Became a leading industry voice on the deprecation of third-party cookies and the publisher opportunity in a privacy-first ecosystem
- Contributed to shaping industry discourse on the role of publishers in the post-cookie advertising landscape through extensive conference speaking and media commentary
- Thought leadership articles and whitepapers published via Permutive on privacy-first data strategies and cookieless advertising