Alyssa Buetikofer

Alyssa Buetikofer is a senior marketing executive at McDonald's, where she has played a significant role in shaping the brand's media and advertising strategy in the United States. Known for her focus on data-driven marketing, audience targeting, and leveraging first-party data to drive personalized consumer experiences, she represents the growing influence of major QSR brands in the evolving AdTech landscape. Her work at McDonald's intersects with key industry themes including loyalty program data activation, digital media investment, and the shift away from third-party cookies toward owned data assets. Buetikofer's career has been rooted in brand marketing and media strategy, with her tenure at McDonald's spanning roles of increasing responsibility. She has been involved in the brand's digital transformation efforts, including the expansion of the MyMcDonald's Rewards loyalty program and its implications for first-party data collection and targeted advertising. Her leadership reflects the broader trend of large advertisers building in-house capabilities and demanding greater transparency and accountability from media partners. As a senior marketing voice at one of the largest advertising spenders in the world, Buetikofer carries significant influence over media vendor relationships, agency partnerships, and industry standards adoption. Her work touches on programmatic advertising, connected TV, and the integration of digital and physical customer touchpoints, making her a notable operator within the AdTech ecosystem.

Last updated Sep 27, 2026 by the ATDb Editorial Team