EVP, Government Relations & Sustainability at 4A's (American Association of Advertising Agencies)
As the lead government relations executive at the 4A's, Pepper is one of the most important figures in shaping how advertising industry regulations — including those directly impacting AdTech — are developed and implemented.
Last updated Apr 23, 2026 by jonholm
Alison Pepper serves as EVP of Government Relations and Sustainability at the 4A's, where she leads the organization's advocacy efforts on privacy legislation, data regulation, and sustainability standards affecting the advertising industry. She is a key liaison between the advertising industry and policymakers in Washington D.C.