Alison Hoad

Alison Hoad is a seasoned advertising strategist who made a notable return to the industry in February 2022 when she joined Publicis·Poke and Publicis RED+ as Chief Strategy Officer. In this role she is responsible for shaping the strategic output across both agencies, bridging brand-led thinking with performance and digital media disciplines. Her appointment was widely covered in the UK trade press as a significant hire, reflecting her standing within the British advertising community. Hoad built her reputation over a career spanning major agency networks, developing expertise in brand strategy, communications planning, and the integration of creative and data-led approaches. Before her return to agency life, she stepped away from advertising for a period, making her 2022 comeback at Publicis all the more remarked upon by industry observers. Her work sits at the intersection of traditional brand advertising and modern digital channels, helping clients navigate an increasingly fragmented media landscape. Within the UK advertising ecosystem, Hoad is regarded as a strategic leader with a strong point of view on how brands can maintain creative integrity while embracing the rigour of performance-oriented and programmatic media environments. Her dual remit across Publicis·Poke and Publicis RED+ signals the group's intent to unify brand and performance strategy under coherent leadership.

Last updated Jul 10, 2026 by ATDb automated enrichment