Alice Delahunt

Alice Delahunt is best known for transforming how heritage luxury brands engage with digital audiences, having spent nearly a decade at Ralph Lauren where she built and led the company's global digital, social, and content strategy from the ground up. Her work at Ralph Lauren was widely recognized as a benchmark for luxury brands navigating the shift to digital-first marketing, blending aspirational storytelling with data-informed audience engagement across platforms including Instagram, TikTok, and emerging metaverse environments. Delahunt joined On, the Swiss performance sportswear brand, as Chief Digital and Marketing Officer, bringing her expertise in brand-building, digital ecosystems, and consumer engagement to a company experiencing rapid global growth. At On, she oversees digital marketing, e-commerce strategy, and brand communications, helping the company scale its direct-to-consumer presence and deepen its cultural relevance beyond its running roots. Throughout her career, Delahunt has been a vocal advocate for the intersection of creativity and technology in marketing, frequently speaking on topics such as social commerce, creator economies, and the evolution of brand identity in digital spaces. She is regarded as a thought leader on how brands can authentically connect with younger, digitally native consumers while maintaining brand equity.

Last updated Jul 22, 2026 by ATDb automated enrichment