Alex Dao

Alex Dao serves as Vice President of Advertising and Sponsorships at Electronic Arts (EA), one of the world's largest video game publishers, where he oversees the company's advertising revenue strategy and brand partnership programs across a massive global player base. In this role, he is responsible for developing and scaling EA's monetization efforts through advertising, connecting brands with highly engaged gaming audiences across titles and platforms. His work sits at the intersection of gaming, media, and advertising technology — a space that has grown significantly as in-game advertising and gaming sponsorships have matured into serious media channels. Dao's career has been rooted in digital media and advertising, with experience navigating the evolving landscape of audience monetization and brand partnerships. At EA, he has been instrumental in positioning the company's advertising offerings as a premium destination for brands seeking to reach younger, hard-to-reach demographics through contextually relevant gaming environments. His leadership reflects a broader industry trend of gaming companies building out sophisticated ad sales and partnership organizations to compete with traditional digital media. As gaming continues to emerge as a dominant media category, Dao represents a new generation of AdTech operators who understand both the technical infrastructure of programmatic advertising and the relationship-driven nature of large-scale sponsorship deals. His role requires bridging internal product and engineering teams with external brand and agency partners, making him a key figure in EA's commercial strategy.

• Employee

  Electronic Arts

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