Alex Cooper

Alex Cooper is best known as the creator, host, and executive producer of 'Call Her Daddy,' one of the top-ranked podcasts in the world, and as the founder of Unwell Network, a media and talent company she launched after signing a landmark $125 million deal with SiriusXM in 2023. In the advertising and media ecosystem, Cooper represents a new class of creator-turned-media-mogul who commands premium brand partnerships and has redefined what podcast advertising can look like for brands targeting younger female demographics. Her influence on AdTech and media buying is significant: she has demonstrated that creator-owned networks can command CPMs and sponsorship rates that rival or exceed traditional broadcast media. Cooper's career trajectory began with 'Call Her Daddy,' which she co-created in 2018 and which became a cultural phenomenon. After a high-profile dispute with Barstool Sports, she negotiated a direct deal with Spotify valued at approximately $60 million in 2021 — one of the largest podcast deals at the time — before moving to SiriusXM. Through Unwell, she has signed and developed other creators and talent, building a multi-show network that gives brands a portfolio of inventory across distinct audience segments. From an AdTech perspective, Cooper's Unwell Network is notable for its direct-to-brand sponsorship model, host-read advertising integration, and its ability to deliver highly engaged, loyal audiences that are difficult to reach through traditional programmatic channels. Her work has contributed to broader industry conversations about creator economy monetization, podcast attribution, and the premium value of contextually relevant, personality-driven ad placements.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 30, 2026