Alex Cooper

Alex Cooper is one of the most consequential figures in the modern podcast and creator economy advertising landscape, best known as the host and executive producer of 'Call Her Daddy' and founder of Unwell Network. Her significance in AdTech stems from her ability to command sponsorship rates and CPMs that rival traditional broadcast media, while delivering highly engaged Gen Z and millennial female audiences that are notoriously difficult to reach through programmatic channels. She has become a benchmark case study for how creator-owned media properties can operate as premium advertising vehicles outside of traditional ad-tech infrastructure. Cooper co-created 'Call Her Daddy' in 2018, and after a widely publicized dispute with Barstool Sports, she negotiated a landmark direct deal with Spotify valued at approximately $60 million in 2021. In 2023, she signed a $125 million deal with SiriusXM and launched Unwell Network, a multi-show talent and media company that aggregates creator-driven inventory across distinct audience segments. This portfolio approach gives brand partners scaled reach while preserving the contextual relevance and host authenticity that drives performance in podcast advertising. From an industry perspective, Unwell Network's direct-to-brand sponsorship model and emphasis on host-read, deeply integrated advertising has contributed to broader conversations about podcast attribution, the premium value of personality-driven placements, and the limitations of programmatic buying for creator audiences. Cooper's deals have helped establish new market rate expectations for top-tier podcast talent and have accelerated the shift toward creator networks as legitimate, institutionalized media companies.

Last updated Aug 14, 2026 by ATDb automated enrichment · Connections updated Sep 4, 2026