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Adam Gendelman

Operator

Adam Gendelman is a sales and business development professional operating within the performance marketing and AdTech space, currently holding a senior sales leadership role at Wunderkind (formerly BounceX). Wunderkind is known for its identity resolution and behavioral marketing platform that helps brands identify anonymous website visitors and deliver personalized, triggered email and text campaigns at scale — a capability that has become increasingly valuable as third-party cookies phase out and first-party data strategies take center stage. Gendelman has built his career around connecting enterprise brands with technology solutions that drive measurable revenue outcomes, particularly in the areas of owned-channel marketing, identity resolution, and performance-based advertising. His work at Wunderkind places him at the intersection of identity technology and direct-to-consumer marketing, helping retailers and publishers leverage behavioral data to improve conversion rates and customer acquisition. While Gendelman maintains a relatively low public profile compared to some industry figures, his role at a company that has been recognized as a leader in the triggered messaging and identity-based personalization space positions him as a practitioner-operator with hands-on expertise in selling and scaling AdTech solutions to enterprise clients.

Last updated Sep 27, 2026 by ATDb automated enrichment

Role
General Manager, Wunderkind Ads
Company
Based
New York, New York, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
10 years

Bio

Adam Gendelman is a sales and business development professional operating within the performance marketing and AdTech space, currently holding a senior sales leadership role at Wunderkind (formerly BounceX). Wunderkind is known for its identity resolution and behavioral marketing platform that helps brands identify anonymous website visitors and deliver personalized, triggered email and text campaigns at scale — a capability that has become increasingly valuable as third-party cookies phase out and first-party data strategies take center stage. Gendelman has built his career around connecting enterprise brands with technology solutions that drive measurable revenue outcomes, particularly in the areas of owned-channel marketing, identity resolution, and performance-based advertising. His work at Wunderkind places him at the intersection of identity technology and direct-to-consumer marketing, helping retailers and publishers leverage behavioral data to improve conversion rates and customer acquisition. While Gendelman maintains a relatively low public profile compared to some industry figures, his role at a company that has been recognized as a leader in the triggered messaging and identity-based personalization space positions him as a practitioner-operator with hands-on expertise in selling and scaling AdTech solutions to enterprise clients.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Identity ResolutionPerformance MarketingTriggered MessagingFirst-Party Data StrategyBehavioral TargetingEmail Marketing AutomationEnterprise SalesDirect-to-Consumer Marketing

Speaking topics

First-party data and identity resolutionPerformance marketing and triggered messagingEnterprise brand personalization strategies

Recognition

Notable achievements

  • Senior sales leadership at Wunderkind during the company's growth into a recognized leader in identity-based triggered messaging
  • Helping enterprise retail and publisher clients drive incremental revenue through behavioral personalization at scale
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