Programmatic & DSPs

AI

Apr 13 — Apr 14, 2026

2 changes

Category Spotlight

The Trade Desk's 'changing of the guard' reflects broader power struggles in programmatic buying as the industry recalibrates leadership and strategy.

Mentioned:The Trade Desk

Sources:

Inside The Trade Desk's programmatic power struggle

This spotlight is part of the Trade Desk Leadership Shift & Creator Economy Power Dynamics Dominate weekly report.