Loading...
Loading...
Platforms are doubling down on live engagement formats—from Threads' NBA playoff integration to YouTube's new side-by-side streaming ads—while creator economy accountability comes into focus with MrBeast's workplace culture lawsuit. Meanwhile, streaming platforms experiment with vertical video despite lingering ROI questions.
Threads, YouTube, and the NBA are all leaning into live chat and streaming as engagement drivers, signaling a shift toward real-time, interactive ad experiences.
MrBeast's former Head of Creative lawsuit raises questions about workplace culture and accountability in the creator economy, a growing concern for brands partnering with influencers.