Jun 23 — Jun 24, 2026
2 changesCategory Spotlight
Spotify's CPO highlights why audio ad spend remains chronically underinvested despite the platform's pivot to automation and AI—while Netflix faces pressure from advertisers demanding richer data access.
Mentioned:SpotifyNetflixAudio ad spend
This spotlight is part of the Cannes Lions Dominates: AI, Audio Gaps, and Netflix Data Demands weekly report.