Jun 23 — Jun 24, 2026
3 changesCategory Spotlight
Industry consensus at Cannes is shifting from traditional conversion funnels to AI-driven trust loops, with agencies racing to deploy AI agents while brands threaten to in-house the same capabilities.
Mentioned:Cannes LionsAI agentsBrand coherence
This spotlight is part of the Cannes Lions Dominates: AI, Audio Gaps, and Netflix Data Demands weekly report.