Identity & Data

AI

May 6 — May 7, 2026

1 changes

Category Spotlight

UID2 setup failures and lack of platform validation highlight systemic risks in first-party identity adoption as the industry transitions away from third-party cookies.

Mentioned:The Trade DeskUID2

Sources:

A Publisher Didn't Get Its UID2 Setup Right. The Trade Desk Didn't Notice. What Went Wrong?

This spotlight is part of the Identity Infrastructure Gaps and Publisher Revenue Diversification Drive May 6-7 Agenda weekly report.