Quality Control & Gaming Emerge as CTV & Streaming Battlegrounds
AIAug 4 — Aug 5, 2026
CTV's core tension isn't between PMPs and open market—it's about quality control and brand safety, while gaming platforms like PlayStation and emerging creator-led content strategies (Aéropostale) signal a shift in where premium video ad dollars are flowing.
Category Spotlights
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Quality control, not deal structure, is reshaping CTV buying as brands demand better inventory standards and attention metrics over raw ratings.
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Sony's PlayStation and creator-led episodic content (via Aéropostale) represent advertisers' growing appetite for non-traditional video environments beyond linear TV.