Agentic AI Dominates AdTech Agenda as Industry Pivots to Automation
AINov 5 — Nov 6, 2026
Agentic infrastructure emerged as the defining trend across Nov 5-6, with Swivel targeting CTV automation and Magnite leading agency adoption. Meanwhile, AppLovin's Q3 surge underscores a widening performance gap in ad tech, as platforms race to embed AI agents into workflows.
Category Spotlights
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Agentic systems are moving from hype to infrastructure, with Swivel building CTV-specific agents and agencies increasingly betting on automation to handle pitch and planning workflows.
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AppLovin's Q3 outperformance signals consolidation pressure in ad tech, with rivals struggling while the company captures disproportionate growth.
Mentioned:AppLovin