Sep 23 — Sep 24, 2026
3 changesCategory Spotlight
Catalyst Brands' migration off legacy stacks and Liquibase's Snowflake integration highlight the ongoing modernization wave, though publisher skepticism about personalization payoff suggests ROI validation remains a critical gap.
This spotlight is part of the Martech Stack Overhauls & Retail Budget Surge Drive Sept 24 AdTech Agenda weekly report.