AI & Automation in Programmatic

AI

May 13 — May 14, 2026

3 changes

Category Spotlight

Marketers are deploying AI agents in media buying while simultaneously implementing guardrails, signaling both opportunity and risk management concerns in automated purchasing.

Mentioned:HersheyAI agentsmedia mix modeling

Sources:

'We should own it': Hershey's programmatic chief on AI agents and media mix modeling

This spotlight is part of the AI and Tech Competency Become Non-Negotiable for Marketing Leadership weekly report.