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CMOs and agencies face mounting pressure to master AI tools and emerging technologies, with brand safety in AI-driven environments and programmatic automation emerging as critical battlegrounds. The conversation has shifted from whether to adopt AI to how to govern and control it effectively.
Marketers are deploying AI agents in media buying while simultaneously implementing guardrails, signaling both opportunity and risk management concerns in automated purchasing.
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AI chat platforms introduce new brand safety challenges, forcing advertisers to rethink contextual targeting and control mechanisms in conversational environments.
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