AI and Tech Competency Become Non-Negotiable for Marketing Leadership
AIMay 13 — May 14, 2026
CMOs and agencies face mounting pressure to master AI tools and emerging technologies, with brand safety in AI-driven environments and programmatic automation emerging as critical battlegrounds. The conversation has shifted from whether to adopt AI to how to govern and control it effectively.
Category Spotlights
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Marketers are deploying AI agents in media buying while simultaneously implementing guardrails, signaling both opportunity and risk management concerns in automated purchasing.
Mentioned:HersheyAI agentsmedia mix modeling
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AI chat platforms introduce new brand safety challenges, forcing advertisers to rethink contextual targeting and control mechanisms in conversational environments.