CTV & Connected Video

AI

Apr 2 — Apr 3, 2026

1 changes

Category Spotlight

Samsung Ads and Crumbl's campaign proves CTV can deliver social-like engagement and performance, challenging the perception that connected TV lags in measurable ROI.

Mentioned:Samsung AdsCrumblCTV

Sources:

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social

This spotlight is part of the Agencies Seize Measurement Control; CTV Closes the Social Gap weekly report.