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Video advertising infrastructure took center stage this week with FreeWheel's launch of AI agent infrastructure for premium video ads, piloting with PMG. This represents a significant evolution beyond traditional programmatic video buying, introducing autonomous agents capable of making real-time optimization decisions across premium inventory. The timing is critical as advertisers seek more sophisticated ways to navigate the fragmented streaming landscape while maintaining brand safety and performance standards. The partnership with PMG, a leading independent agency, suggests enterprise-level demand for AI-driven video solutions that can operate at scale across CTV, digital video, and emerging formats.