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AI & Ad Tech Operations — Weekly Spotlight | ATDb

AI & Ad Tech Operations

AI

Mar 19 — Mar 20, 2026

3 changes

Category Spotlight

Retailers like Macy's are turning to AI to optimize marketing spend and navigate uncertainty, while ad tech grapples with JavaScript complexity and performance measurement.

Mentioned:Macy'sDigital Remedy

Sources:

Macy's, Inc. is looking to leverage AI ahead of a cautious outlook for 2026
The JavaScript Overload; Whatever, AI Will Handle It

This spotlight is part of the Programmatic Access Expands While AI Tackles Ad Tech Complexity weekly report.

Previous spotlight

CTV & Publisher Strategy