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Programmatic Access Expands While AI Tackles Ad Tech Complexity | ATDb

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Programmatic Access Expands While AI Tackles Ad Tech Complexity

Mar 19 — Mar 20, 2026

America's Test Kitchen opened direct and programmatic inventory access, signaling continued publisher diversification, while industry coverage highlights growing reliance on AI to manage JavaScript bloat and ad performance challenges amid cautious 2026 outlooks.

Category Spotlights

CTV & Publisher Strategy

1 changes

Premium publishers are increasingly balancing direct sales with programmatic channels to maximize yield and reach.

Mentioned:America's Test Kitchen

Sources:

America's Test Kitchen Puts Direct And Programmatic Access On Its Menu

AI & Ad Tech Operations

3 changes

Retailers like Macy's are turning to AI to optimize marketing spend and navigate uncertainty, while ad tech grapples with JavaScript complexity and performance measurement.

Mentioned:Macy'sDigital Remedy

Sources:

Macy's, Inc. is looking to leverage AI ahead of a cautious outlook for 2026
The JavaScript Overload; Whatever, AI Will Handle It

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