Deals & Moves

Magnite acquired CTV ad-serving platform SpringServe for approximately $31 million on July 1, 2021, net of a prior $2 million investment.

Salesforce agreed to acquire digital commerce platform Demandware for $75.00 per share — approximately $2.8 billion net of cash — announced June 1, 2016 and closed in July 2016.

Adobe acquired commerce platform Magento Commerce for $1.68 billion in cash, with the deal completing in mid-2018 to add native commerce to Adobe Experience Cloud.

Google acquired mobile advertising network AdMob for $750 million — a deal announced in November 2009 and completed in May 2010 after FTC clearance.

Salesforce agreed to acquire Slack for $26.79 cash plus 0.0776 Salesforce shares per share — an enterprise value of approximately $27.7 billion — announced December 1, 2020 and closed July 2021.

Adobe acquired B2B marketing engagement platform Marketo for $4.75 billion, with the deal closing on October 31, 2018 to add Marketo to Adobe Experience Cloud.

Salesforce agreed to acquire marketing-cloud company ExactTarget for $33.75 per share in cash — about $2.5 billion — announced June 4, 2013 and closed July 2013.

MiQ acquired Rocket Lab — a Miami-HQ mobile app growth hub with LatAm + Spain offices — in April 2026, integrating mobile and regional data into the MiQ Sigma platform. Unrelated to Rocket Lab USA, Inc. (NASDAQ: RKLB).

MiQ signed a March 2026 agreement to acquire only the LatAm business of Adsmovil (~150 employees, 12 markets) — creating the largest independent programmatic provider in Latin America. Adsmovil's US business remains independent under founder Alberto Pardo.

MiQ acquired Grasp in November 2023, adding pre-launch media QA and data-governance SaaS to its capability stack. Grasp continues as an independent business unit under MiQ ownership.

Publicis Groupe signed an agreement on May 17, 2026 to acquire data-collaboration platform LiveRamp for $2.2B enterprise value ($38.50/share, all cash). Deal expected to close before year-end 2026, subject to regulatory + shareholder approval.

AppLovin went public on April 15, 2021 via an IPO priced at $80.00 per share on the Nasdaq Global Select Market under ticker APP, raising about $2 billion in gross proceeds.

Spotify Technology S.A. went public via a direct listing (no new shares sold, no capital raised) on the NYSE under ticker SPOT on April 3, 2018, after the exchange set a $132 reference price.

Weibo Corporation began trading on the Nasdaq under ticker WB on April 17, 2014, raising about $285 million by pricing its American depositary shares at $17 each.

Coupons.com Incorporated completed its IPO of 10.5 million shares at $16.00 on the NYSE under ticker COUP, raising roughly $168 million in gross proceeds in March 2014.

Ibotta, Inc. priced its IPO at $88.00 per share, listing its Class A common stock on the NYSE under ticker IBTA in April 2024.

AdTheorent went public through a SPAC merger with MCAP Acquisition Corporation that closed December 2021, with its common stock beginning to trade on the Nasdaq under ticker ADTH on December 23, 2021, yielding about $79.7 million in net proceeds.

BuzzFeed went public through a SPAC merger with 890 5th Avenue Partners (which closed December 3, 2021), with the combined company beginning to trade on the Nasdaq under ticker BZFD on December 6, 2021.

Innovid went public via a SPAC merger with ION Acquisition Corp. 2 Ltd., beginning trading on the NYSE under ticker CTV on December 1, 2021 at an implied ~$1.3 billion valuation.

Nextdoor went public via a SPAC merger with Khosla Ventures Acquisition Co. II (~$674M gross proceeds), with the combined company beginning trading on the NYSE under ticker KIND on November 8, 2021.

ironSource Ltd. went public via a SPAC merger with Thoma Bravo Advantage, commencing trading on the NYSE under ticker IS on June 29, 2021 at a roughly $11.1 billion pro forma value.

Zeta Global Holdings Corp. began trading on the NYSE under ticker ZETA on June 10, 2021, offering 21,500,000 Class A shares at $10.00 each for approximately $215 million in gross proceeds.

Vimeo became a separate publicly traded company via a spin-off from IAC (not a capital-raising direct listing), beginning regular-way trading on the Nasdaq under ticker VMEO on May 25, 2021.

MediaAlpha completed its IPO of 7,027,606 Class A shares at $19.00 per share (~$124.2M net proceeds), listing on the NYSE under ticker MAX, with trading beginning October 28, 2020.