Deals & Moves

Mediaocean acquired ad serving and creative technology platform Flashtalking for approximately $500 million. The acquisition combined Mediaocean's media management platform with Flashtalking's ad serving and attribution capabilities.

Mobile gaming company Scopely acquired GSN Games for approximately $1 billion, expanding its portfolio of casual games. The deal has significant implications for mobile in-app advertising inventory and user acquisition strategies.

Roku acquired Nielsen's advanced video advertising business including automatic content recognition (ACR) and dynamic ad insertion technology. This acquisition strengthened Roku's position in connected TV advertising and measurement.

Privacy-focused data management platform Permutive raised $75M in Series C funding led by SoftBank Vision Fund 2. The funding came as the AdTech industry prepared for the cookieless future and sought privacy-compliant targeting solutions.

Microsoft acquired AT&T's advertising marketplace Xandr to bolster its digital advertising and retail media capabilities. The deal strengthened Microsoft's position in the programmatic advertising space and expanded its ability to compete with Google and Amazon in digital advertising.

Criteo announced its strategic pivot from retargeting to a full commerce media platform, launching Commerce Max and expanding its retail media network partnerships.

IAB Tech Lab released ads.txt version 1.1, updating the authorized digital sellers standard to improve supply chain transparency and combat ad fraud.

PubMatic debuted on the Nasdaq, with shares surging on their first day of trading as investors showed strong appetite for sell-side advertising technology.

InMobi acquired Appsumer, a mobile measurement and analytics platform, to strengthen its mobile advertising analytics capabilities.

Comcast's FreeWheel division acquired Beeswax, a programmatic DSP, to enhance its buy-side advertising technology capabilities.

Magnite completed the acquisition of SpotX from RTL Group for $1.17 billion, significantly expanding its CTV and video advertising capabilities.

Google announced it would delay the deprecation of third-party cookies in Chrome, extending the timeline and eventually pivoting to a user-choice model in Privacy Sandbox.

LiveRamp acquired Data Plus Math to expand its TV measurement and attribution capabilities, strengthening its position in cross-channel identity resolution.

Integral Ad Science debuted on the Nasdaq, raising $250 million as investors bet on the growing demand for ad verification and brand safety solutions.

DoubleVerify went public on the NYSE, raising $360 million in its initial public offering at a valuation of approximately $5.3 billion.

Rubicon Project and Telaria completed their merger to form Magnite, creating the world's largest independent sell-side advertising company.

The Trade Desk launched Kokai, a next-generation programmatic advertising platform featuring AI-driven optimization, improved measurement, and enhanced creative capabilities.

Unity Technologies merged with ironSource in an all-stock transaction to create a comprehensive platform for creating, publishing, and monetizing mobile apps and games.