Deals & Moves
53 deals & moves in the AdTech ecosystem
Twitter IPO
IPOTwitter, Inc. priced its IPO at $26.00 per share, selling 70 million shares to raise $1.8 billion, and began trading on the NYSE under ticker TWTR on November 7, 2013.
Criteo S.A. IPO
IPOCriteo S.A. priced its IPO of American Depositary Shares at $31.00 on the Nasdaq Global Select Market under ticker CRTO, for total proceeds of about $250.6 million.
Rocket Fuel IPO
IPORocket Fuel priced its IPO of 4.0 million shares at $29.00 per share (~$116M raised) and began trading on the Nasdaq under ticker FUEL on September 20, 2013.
YuMe IPO
IPOYuMe, Inc. began trading on the NYSE under ticker YUME on August 7, 2013, selling 5,125,000 shares for approximately $46 million in gross proceeds.
Tremor Video IPO
IPOTremor Video, Inc. sold 7,500,000 shares at $10.00 per share for $75 million in gross proceeds and made its public debut on the NYSE under ticker TRMR on June 27, 2013.
Marin Software IPO
IPOMarin Software priced its IPO of 7,500,000 shares at $14.00 per share (~$105M raised) and began trading on the NYSE under ticker MRIN on March 22, 2013.
Facebook, Inc. IPO
IPOFacebook, Inc. went public on May 18, 2012 at $38.00 per share on the Nasdaq under ticker FB, raising about $16 billion in one of the largest U.S. tech IPOs.
Yelp IPO
IPOYelp Inc. completed its initial public offering of shares at $15.00 each on the NYSE under ticker YELP, generating gross proceeds of $122.6 million in March 2012.
Brightcove IPO
IPOBrightcove went public on February 17, 2012 via an IPO of 5,000,000 shares at $11.00 per share on the Nasdaq Global Market under ticker BCOV, raising $55 million in gross proceeds.
Zynga IPO
IPOZynga Inc. priced its initial public offering of 100,000,000 Class A shares at $10.00 each (about $1 billion raised), listing on the Nasdaq Global Select Market under ticker ZNGA in December 2011.
Pandora Media IPO
IPOPandora Media priced its IPO at $16.00 per share, offering 14.7 million shares (~$235M raised), and began trading on the NYSE under ticker P on June 15, 2011.
Yandex IPO
IPOYandex N.V. raised $1.3 billion in its initial public offering priced at $25.00 per share, beginning trading on the Nasdaq under ticker YNDX on May 24, 2011.
comScore IPO
IPOcomScore went public via an IPO priced at $16.50 per share, beginning trading on the Nasdaq Global Market under ticker SCOR on June 27, 2007 and raising approximately $73.7 million in net proceeds.
Baidu, Inc. IPO
IPOBaidu went public on August 5, 2005 via an IPO of 4,040,402 American depositary shares priced at $27.00 each on the Nasdaq under ticker BIDU, raising roughly $109 million.
Google IPO
IPOGoogle Inc. began trading on the Nasdaq under ticker GOOG on August 19, 2004 after a Dutch-auction IPO priced at $85.00 per share, raising about $1.67 billion.
Marchex IPO
IPOMarchex completed its IPO of 4,000,000 shares of Class B common stock at $6.50 per share (~$26M raised), beginning trading on the Nasdaq National Market under ticker MCHX on March 31, 2004.
ValueClick IPO
IPOValueClick, Inc. completed its initial public offering in March 2000, listing its common stock on the Nasdaq National Market under ticker VCLK.
Avenue A, Inc. IPO
IPOAvenue A, Inc. went public in February 2000 via an IPO of 6,037,500 shares at $24.00 per share on the Nasdaq National Market under ticker AVEA, raising approximately $132.5 million in net proceeds.
24/7 Media IPO
IPO24/7 Media went public in August 1998 via an IPO of 3,250,000 shares at $14.00 each on the Nasdaq National Market under ticker TFSM, raising roughly $45.5 million in gross proceeds.
DoubleClick IPO
IPODoubleClick Inc. priced its IPO of 3.5 million shares at $17.00 on the Nasdaq National Market under ticker DCLK, raising approximately $59.5 million in February 1998.
Yahoo! IPO
IPOYahoo! Inc. held its initial public offering on April 12, 1996, raising about $33.8 million by selling 2.6 million shares at $13 each on the Nasdaq under ticker YHOO.
Taboola completes SPAC merger and goes public
IPOTaboola completed its merger with ION Acquisition Corp, a special purpose acquisition company, to go public on Nasdaq. The transaction valued the content recommendation platform at approximately $2.6 billion, providing capital for expansion in the native advertising and content discovery market.
Outbrain completes SPAC merger and goes public
IPOOutbrain went public through a SPAC merger with CC Neuberger Principal Holdings II, valuing the content discovery platform at approximately $1.25 billion. The public listing positioned Outbrain to compete more effectively with Taboola in the native advertising space.
Instacart IPO values company at $10B with advertising focus
IPOInstacart went public on Nasdaq with advertising highlighted as a key growth driver, with its advertising business generating $740 million in revenue in 2022. The company's retail media platform, Instacart Ads, has become a crucial monetization channel, demonstrating the value of first-party commerce data in the AdTech ecosystem.