Raptive formed from merger of AdThrive and Cafe Media
Partnership
AdThrive and Cafe Media, two leading ad management platforms for digital publishers, merged to form Raptive, creating one of the largest independent ad management companies serving over 5,000 creators and publishers. The combined entity focuses on helping content creators monetize through programmatic advertising, sponsorships, and commerce.
Announced: 2023-02
Last updated Jun 1, 2026 by the ATDb Editorial Team
Overview
AdThrive and Cafe Media, two leading ad management platforms for digital publishers, merged to form Raptive, creating one of the largest independent ad management companies serving over 5,000 creators and publishers. The combined entity focuses on helping content creators monetize through programmatic advertising, sponsorships, and commerce.
Source
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