FTC proposes consent order on Publicis' acquisition of LiveRamp
The FTC voted 2-0 to accept a proposed consent order on advertising group Publicis' $2.2 billion acquisition of LiveRamp, opening a 30-day public comment period. For five years the companies must give fair, non-discriminatory access to LiveRamp's standalone products and keep firewalls around LiveRamp customer data, with independent audits. Announced October 19, 2026.
Last updated Nov 9, 2026 by the ATDb Editorial Team
Overview
The FTC voted 2-0 to accept a proposed consent order on advertising group Publicis' $2.2 billion acquisition of LiveRamp, opening a 30-day public comment period. For five years the companies must give fair, non-discriminatory access to LiveRamp's standalone products and keep firewalls around LiveRamp customer data, with independent audits. Announced October 19, 2026.
Deal details
- Acquirer
- Publicis
- Target
- LiveRamp
- Market Segment
- Identity and data collaboration; antitrust