Dan Larden — ISBA

Dan Larden has joined ISBA (Incorporated Society of British Advertisers), the UK's leading trade body representing advertisers and brands. Larden, who was previously known for his work in the influencer marketing and creator economy space — notably as a co-founder and leader at Influencer, a leading influencer marketing platform — has transitioned into a senior role at ISBA. This move signals a continued evolution of ISBA's focus areas to encompass emerging digital channels and creator-driven media alongside its traditional remit of brand safety, media transparency, and advertiser advocacy. The LinkedIn post referencing this change was shared by Ross Caveille and appears connected to ISBA and MediaSense's UK Digital Retail Media work, suggesting Larden's role may intersect with retail media and digital advertising standards.

Dan Larden's arrival at ISBA is significant for several reasons. First, it brings deep practitioner expertise in influencer marketing and the creator economy into a policy and standards-setting body, potentially accelerating ISBA's engagement with these fast-growing channels. Second, the connection to MediaSense and UK Digital Retail Media suggests ISBA is expanding its focus on retail media — one of the fastest-growing segments in AdTech — and Larden may play a role in developing industry standards or guidance in this area. For the broader AdTech ecosystem, having an experienced operator move into an industry body role often leads to more practically grounded guidelines and frameworks. This could influence how UK advertisers approach influencer marketing measurement, retail media investment, and transparency standards, with potential ripple effects on platforms, agencies, and technology vendors operating in these spaces.