Craig Tuck — The Ozone Project

Craig Tuck has joined The Ozone Project, a UK-based premium publisher advertising platform. Tuck is a well-known figure in the UK digital advertising industry, having previously served in senior commercial roles at organisations including RadiumOne and other digital media companies. His move to The Ozone Project represents a significant addition of commercial leadership talent to one of the UK's most prominent publisher-owned advertising initiatives. The Ozone Project was founded by a consortium of major UK publishers — including News UK, The Guardian, Reach, and Telegraph Media Group — to create a scaled, privacy-safe alternative to the walled gardens of Google and Facebook for advertisers seeking premium, brand-safe environments. Tuck's appointment signals continued investment in The Ozone Project's commercial growth and go-to-market capabilities as it seeks to expand its advertiser and agency relationships across the UK market.

Craig Tuck's arrival at The Ozone Project reinforces the platform's ambition to compete more aggressively for advertising budgets that have historically flowed to Google and Meta. As the industry grapples with the deprecation of third-party cookies and increasing scrutiny of walled garden data practices, publisher consortiums like The Ozone Project are positioning themselves as credible, privacy-compliant alternatives with authenticated first-party data at scale. Tuck's commercial expertise is likely to strengthen The Ozone Project's ability to articulate its value proposition to media buyers and brands. This move also reflects a broader industry trend of experienced AdTech and digital media professionals gravitating toward publisher-side platforms as the balance of power in the programmatic ecosystem continues to shift. For competing publisher alliances and independent ad tech vendors, this appointment underscores the growing seriousness with which premium publisher coalitions are investing in their commercial infrastructure.