Companies

RudderStack is an open-source Customer Data Platform (CDP) that helps businesses collect, unify, and activate customer data across their entire tech stack. It provides a developer-first approach, enabling engineers to build custom data pipelines and integrate with various analytics and marketing tools for better customer insights.

SAP's customer experience suite combining commerce, marketing, sales, and service solutions for enterprise businesses to manage end-to-end customer journeys.

Scalarr is a specialized cybersecurity and fraud prevention technology company that operates at the critical intersection of mobile advertising and artificial intelligence. The company provides essential infrastructure for mobile app marketers, developers, and gaming companies to protect their advertising investments from sophisticated fraud schemes that cost the industry billions of dollars annually. Through advanced machine learning algorithms and real-time detection capabilities, Scalarr a...

Scripted was a content creation marketplace connecting businesses with freelance writers for content marketing needs before being acquired by Verblio in 2021.

Setupad is a premium publisher monetization platform that offers header bidding, ad optimization, and yield management tools for mid-to-large publishers. The company connects publishers to over 30 premium demand partners to maximize CPMs and fill rates. Setupad specializes in helping European publishers navigate privacy-compliant monetization strategies.

Showpad is a leading sales enablement platform that empowers sales and marketing teams to deliver engaging content, improve sales conversations, and drive revenue. It provides tools for content management, coaching, and buyer engagement to optimize the entire sales process.

Strategic comms + Democratic political consulting (formerly SKDKnickerbocker). Offices DC, NYC, LA. Acquired by Stagwell Group 2015.

Smadex is a mobile-first demand-side platform (DSP) specializing in programmatic advertising technology for the mobile application ecosystem. The company provides performance-driven advertising solutions specifically designed for app marketers and mobile-centric brands, leveraging sophisticated machine learning algorithms and real-time bidding infrastructure to deliver targeted user acquisition, retargeting, and app engagement campaigns. Smadex serves clients across gaming, e-commerce, fintec...

Data + apps marketplace. AdTech identity providers (LiveRamp, Experian, Acxiom) all ship listings here. Major distribution channel.

Social media marketing platform that was acquired by Emplifi in 2020, providing AI-powered analytics, content management, and influencer marketing tools for brands and agencies.

Sortable is a Canadian AdTech platform that helps digital publishers maximize ad revenue through header bidding, analytics, and yield optimization tools.

Spotler Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Spreaker is a podcast creation, distribution, and monetization platform that enables creators to produce, host, and earn revenue from their podcasts.

Stagwell Media is Stagwell's global media agency, planning and buying media and running performance marketing for brands such as Lenovo, Mastercard and P&G in more than 50 markets. Stagwell launched it in October 2026 by renaming its Assembly agency, and built it around its Machine OS AI marketing platform.

StatCounter is a leading web analytics service that provides website owners with detailed statistics on their traffic, including visitor demographics, page views, and referral sources. It helps users understand their audience behavior and optimize their online presence. The company is also well-known for its "Global Stats" reports, which track internet market share trends for browsers, operating systems, and search engines.

Marketing-production company acquired by Dentsu in 2023. Operates within Dentsu Group production capabilities.

Telestream provides workflow automation, media processing, and quality monitoring solutions for video content across broadcast, streaming, and enterprise markets.

Iconic public-opinion / market research firm (founded 1963 by Louis Harris). Anchor of Stagwell's research insights division. Stagwell acquired 2017.

TIBCO Spotfire is an advanced analytics and business intelligence platform that enables interactive data visualization, predictive analytics, and AI-driven insights for enterprise decision-making.

Tremor Video was a New York video advertising technology company (founded 2005, NYSE IPO 2013) that sold its demand-side business in 2015, rebranded to Telaria in 2017, and merged with Rubicon Project to form Magnite in 2020. (The "Tremor Video" brand name was separately acquired by Taptica — later Tremor International, then Nexxen — a distinct company.)

Unacast is a leading provider of location data and insights, helping businesses understand and predict consumer behavior in the physical world. Their platform aggregates and processes vast amounts of anonymous, privacy-compliant location data to power applications in advertising, retail, real estate, and urban planning.

Uptempo — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Mobile engagement and customer experience platform providing push notifications, in-app messaging, and mobile marketing automation solutions.