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YouTube Shorts
San Bruno, California, United States · Founded 2020
10,000+ employees · GOOGL
YouTube's short-form video platform competing with TikTok and Instagram Reels, offering vertical video content up to 60 seconds with integrated advertising opportunities.
Where they sit
Stack tier: Extended Ecosystem (D)
Influencer MarketingSocial Media ManagementVideo Advertising Platform
Major short-form video platform with over 70 billion daily views, competing directly with TikTok and Instagram Reels
Ownership
Parent: Google