Xaxis
MergedNew York, New York, United States · Founded 2011
1001-5000 employees
Sourced & current · updated Jul 20, 2026Website
Xaxis is GroupM's programmatic advertising platform and outcome media specialist, providing data-driven digital media buying and optimization services globally.
Where they sit
Stack tier: Marketing Technology (C)
Demand Side Platform (DSP)
Formerly one of the world's largest programmatic trading desks, operating as GroupM's outcome media specialist before being absorbed into GroupM Nexus
Ownership
Parent: WPP Media