Menlo Park, California, United States · Founded 2009
1001-5000 employees · NASDAQ:FB
Sourced & current · updated Oct 5, 2026Website
WhatsApp is a global messaging platform with more than two billion users worldwide, acquired by Facebook in 2014 and now operated under Meta, primarily known as a private communications tool but increasingly central to Meta's advertising and business monetization strategy.
Where they sit
Stack tier: Ecosystem Services (A)
Marketing PlatformCustomer Engagement
Global leader in consumer messaging with the largest user base of any messaging app, increasingly positioned as a business communication and commerce channel within Meta's ecosystem
Ownership
Parent: Meta Platforms
Subsidiaries