V
VAST (Video Ad Serving Template)
New York, New York, United States · Founded 2008
Sourced & current · updated Sep 28, 2026
IAB Tech Lab’s standard for serving video ads to players, including on CTV.
Where they sit
Verification & MeasurementVideo Technology
The universal, de facto open standard for video ad serving adopted across the entire digital video and CTV advertising ecosystem
Ownership
Parent: IAB Tech Lab