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Under Armour
Baltimore, Maryland, United States · Founded 1996
10001+ employees · UAA
Sourced & current · updated Oct 20, 2026
Under Armour is a leading American sportswear and athletic performance brand known for its innovative apparel, footwear, and accessories, competing directly with Nike and Adidas.
Where they sit
Customer Data PlatformE-commerce MarketingMarketing Platform
Third-largest sportswear brand globally, behind Nike and Adidas, with strong positioning in performance athletic wear and growing direct-to-consumer presence