TVision
AcquiredBoston, Massachusetts, United States · Founded 2014
51-200 employees · ~$30M
TVision (TVision Insights) measures how people actually watch TV ads: second-by-second, eyes-on-screen attention, co-viewing and in-room presence across linear TV and CTV. Advertisers, agencies and ad platforms use its attention data to plan, buy and measure TV campaigns, and it powers attention targeting for CTV inventory (OpenX, 2026). Viant Technology acquired TVision for $40 million; the deal closed on May 5, 2026.
Where they sit
Verification & Measurement
Leading independent TV attention measurement provider, now integrated into Viant's CTV advertising platform following its 2026 acquisition
Ownership
Parent: Viant