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TrueX
RebrandedNew York, NY, United States · Founded 2007
51-200 employees
Sourced & current · updated Jun 29, 20261 of 4 facts verified
TrueX was an engagement advertising platform that pioneered the 'engagement ad' format, allowing viewers to interact with a single ad in exchange for an ad-free content experience.
Where they sit
Stack tier: Infrastructure & Data (B)
Connected TV PlatformVideo Advertising PlatformVerification & Measurement
Pioneer of the engagement ad format in streaming and CTV advertising, now absorbed into Infillion
Ownership
Parent: Infillion