TrueX

Merged

Los Angeles, California, United States · Founded 2007

51-200 employees

Sourced & current · updated May 25, 20261 of 4 facts verified

TrueX was an engagement advertising platform that pioneered the 'engagement ad' format, allowing viewers to interact with a single ad in exchange for an ad-free content experience.

Where they sit

Stack tier: Infrastructure & Data (B)

Connected TV PlatformVideo Advertising PlatformVerification & Measurement

Pioneer of the value-exchange engagement ad format for streaming and CTV environments, acquired by Fox and later merged into Infillion

Ownership

Parent: Infillion