TikTok Smart+

Culver City, California, United States · Founded 2024

Sourced & current · updated Oct 5, 2026

TikTok Smart+ is an AI-powered automated advertising campaign platform comparable to Meta's Advantage+ and Google's Performance Max.

Where they sit

Stack tier: Ecosystem Services (A)

Creative PlatformAI-Powered PlatformDemand Side Platform (DSP)

Emerging challenger to Google Performance Max and Meta Advantage+ in the automated performance advertising segment, leveraging TikTok's first-party data and AI creative capabilities

Ownership

Parent: TikTok for Business