TikTok Smart+

Culver City, California, United States · Founded 2024

Sourced & current · updated Aug 22, 2026

Automated performance-advertising solution launched late 2024, evolution of "Smart Performance Campaign". Direct competitor to Google Performance Max and Meta Advantage+. Automates targeting, bidding, and creative selection (uses Symphony for creative). 52% ROAS lift, 50% CPA reduction in tests.

Where they sit

Stack tier: Ecosystem Services (A)

Creative PlatformAI-Powered PlatformDemand Side Platform (DSP)

Emerging challenger to Google Performance Max and Meta Advantage+ in the automated performance advertising segment, leveraging TikTok's first-party data and AI creative capabilities

Ownership

Parent: TikTok for Business