TikTok One

Culver City, California, United States · Founded 2024

10001+ employees

Sourced & current · updated Jul 27, 2026

Unified creator-marketing platform launched May 2024 at TikTok World. Replaces TikTok Creator Marketplace (sunset April 2025) and TikTok Creative Challenge. Combines creator partnerships, Symphony AI tools, creative library, and campaign management.

Where they sit

Stack tier: Ecosystem Services (A)

Influencer MarketingCreative PlatformAI-Powered Platform

First-party, native creator-marketing platform within TikTok's walled garden, competing directly with Meta Creator Marketplace and YouTube BrandConnect

Ownership

Parent: TikTok for Business